Website for an event agency

A website for an event agency that organizes turnkey celebrations.
The main task was to create a landing page that stands out from the competition — a stylish black-and-red color palette, unconventional structure, bold copywriting, and expressive visuals.
The key goal: not just to sell a service, but to convey the festive atmosphere from the very first screen.

- Conducted an in-depth analysis of the business, product, and competitors
- Identified 3 key audience segments
- Built a UX scenario including user fears, triggers, and expectations
- Structured the site so every block serves a purpose: to showcase, reassure, or convince
- Wrote clear, emotional, down-to-earth copy with a relatable tone of voice
- Selected a moodboard and visual style direction
- Carefully refined every step of the process