landing page for NFT Collection

The NFT world is evolving fast – today it’s not enough to just create beautiful digital art, you need to deliver real value for holders. The idea behind Globetrottoad is to combine aesthetics, gamification, and travel perks for NFT owners.

My task was to design a complete landing page for the collection that:
-grabs attention from the very first seconds,
-communicates the concept and benefits,
-guides users toward minting or joining the Discord.

Conducted market and competitor research (with a focus on B2C NFT projects and travel products)
🎯 Segmented the target audience into three key groups
📌 Built UX scenarios for user behavior on the site
📋 Structured the website based on goals and audience barriers
🧠 Created a moodboard with style, character, and atmosphere references
🐸 Designed a unique AI-generated frog traveler character that became the foundation of the visual style
✍️ Wrote all website copy – headlines, texts, and CTAs
Designed a complete landing page that effectively drives users to mint or join the Discord

The result is a cohesive project with a strong concept, a unique visual identity, and a structured landing page that effectively encourages community interaction.