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Coffee pouch | Coffee packaging

Packaging Design / Branding

2024

Kyiv

This packaging is not just a container but a visual story about freshness, origin, and the cultural universe of MY KAVA.

- Design Concept: The packaging combines bold typography with clean layouts and gradient backgrounds, creating a balance between modern minimalism and vibrant energy.
- Contrasting yellow accents emphasize freshness and make the packaging eye-catching on the shelf.
- Front Panel: Key information such as “coffee beans,” roast type, and weight is clearly visible, ensuring quick recognition for customers. Playful yet bold fonts communicate the brand’s confident and friendly personality.
- Side Panels: Functional elements include a QR code for additional product information, preparation tips, and a “fresh roasted” highlight, emphasizing quality and transparency.
- Limited Editions: Special versions, like the bright yellow “Latexfauna” edition, stand out with bold graphics, unique collaborations, and limited-edition labels, appealing to collectors and fans of exclusivity.
- Material & Practicality: The packaging is sturdy and carefully structured, designed not only to protect the coffee but also to enhance the unboxing experience. Glossy lacquer zones and precise cuts add premium tactile details.

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