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DREAMERS
Logo Design
July 2024
Kyiv
DREAMERS is a niche travel boutique for hedonists who value the aesthetics of journeys, discovery, and the atmosphere of enjoyment. The task was to create a new logo that reflects the brand’s premium character, individuality, and emotional essence of travel.
Concept: The star-compass symbol embodies the search for new paths, inspiration, and the inner light of the traveler.
Typography: A classic serif typeface was customized for the brand’s unique style - elegant, balanced, and expressive.
Colors: The palette includes deep burgundy, green, black, and light tones - highlighting the emotions of travel: passion, luxury, harmony with nature, and serenity.
Adaptability: The logo was designed in multiple color and compositional variations for use across digital and offline materials, including social media, merchandise, and print.
Slogan: “Discover. Dream. Enjoy.” - conveys the brand’s mission to explore, dream, and indulge.
